Catalog
Breakfast Cereal & Oats
Breakfast cereal and oats packed in Vietnam: cornflakes and filled cereals, rolled and instant oats, and the instant porridge sachets. The shelf is open and being loaded to order.
What this shelf covers
Three different breakfasts share this shelf. Cornflakes and the filled and coated cereals are the box a supermarket sells, bought by children and sold on the front of the pack. Rolled and instant oats are the commodity end and compete on price per kilo. The instant porridge sachet is the format that actually sells in this region, single serve, made up with hot water, and cheap enough to be bought daily.
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The lightest thing you can put in a container
Cereal is air in a box: it fills a container's cube while barely touching its weight limit, which makes it the natural partner for oil, detergent or canned goods that run out of weight first. The box also travels badly if it is crushed, so stowage matters more than for a bag. Tell the desk what else is on the load and this shelf can be sized to finish it.
