Who we serve
Asian & speciality grocery
Stocking familiar lines for a diaspora customer or a single aisle, where range matters more than depth and the country of manufacture is part of the recognition.
What this channel asks for
This is the load a mixed container was built for: many lines, small quantities, and range that a customer recognises rather than depth in any one of them. It also makes country of manufacture matter more here than anywhere else we supply, because a customer buying the brand they grew up with can tell that the Thai and the Vietnamese pack are not the same product. Each line declares where it was made. What limits a first load is the minimum order on each line rather than the number of lines, so it is worth asking which of them are too large for a first container and what to put in their place.
- Small quantities of many lines, which is what a mixed container is for
- The country of manufacture on each line, because your customer knows the difference
- Minimum order per line, so a first load carries range instead of depth
What a load for this channel usually carries
The parts of the catalogue this channel tends to draw on, and how many lines sit in each. Nothing here is a restriction: any channel can order from any category, and the mix is agreed on the load plan rather than set by this page.
Food
664 linesInstant noodles, rice paper and dried rice noodles, packed rice, seasoning, sauces, canned goods, cooking oil, condensed milk, cereal and infant formula.
Browse Food →Confectionery
1,491 linesCandy, lollipops, chewing gum and chocolate, alongside crisps, dried fruit and nuts, wafers, biscuits and cakes. Sweet and savoury both.
Browse Confectionery →Beverages
535 linesEnergy drinks, soft drinks, juice, coffee, tea and malted drinks, shipped by the container.
Browse Beverages →
Working to a list already?
Send the lines and the destination to the trade desk. What comes back is what we can supply against them, the minimum order on each, and the cartons per 20ft and per 40ft to cost the load from.
