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Two people pushing a flatbed trolley down an aisle of racked cartons in a cash-and-carry warehouse

Who we serve

Wholesalers & cash-and-carry

Buying breadth to keep a trade counter stocked, where case dimensions and cartons per pallet decide as much as the price per unit.

What this channel asks for

A trade counter resells the case rather than the unit, so the case is what has to be right: its dimensions, how many go on a pallet, and whether it stacks once it is off the container. Breadth beats depth on a first load, because a counter loses a customer to the one line it does not carry. Stock also sits longer here than on a supermarket shelf, which makes the date on arrival worth more than the price per carton; the remaining shelf life we commit to is measured at the bill of lading date and named in the offer.

  • Case dimensions and cartons per pallet, because the case is the unit you resell
  • The lines that must never be out of stock, named before the gap rather than after it
  • Remaining shelf life stated at the bill of lading date, because stock sits on your floor

What a load for this channel usually carries

The parts of the catalogue this channel tends to draw on, and how many lines sit in each. Nothing here is a restriction: any channel can order from any category, and the mix is agreed on the load plan rather than set by this page.

Working to a list already?

Send the lines and the destination to the trade desk. What comes back is what we can supply against them, the minimum order on each, and the cartons per 20ft and per 40ft to cost the load from.