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Palletised cartons of branded consumer goods in a warehouse, staged for container loading

Brands

FMCG brands supplied from Vietnam

Every brand this desk supplies, grouped by aisle and listed A to Z. Open one for its packs, barcodes and carton counts, or name the lines you want and the desk builds them into one mixed container.

Photo: Axisadman, CC BY-SA 3.0

229 brands

Every mark on this page is a trademark of its owner. VNFMCG is an independent exporter of genuine goods bought inside Vietnam, and the marks are here to identify what is in the container and for no other purpose.

Personal Care

Home Care

Beverages

Confectionery

Food

Paper & Tissue

Brand is how this trade is shopped

A buyer opening a market asks for Colgate and Chupa Chups by name, not for dental and candy. Brand is the unit this trade is negotiated in because it is the unit the shelf at the other end is negotiated in: a category manager has space allocated to names their shoppers already recognise, and a wholesaler's order sheet is a column of brands with quantities beside them. Until these pages existed, the only way to see one line on this site was a query string hung off the catalogue, which has no heading of its own, no address worth sending to a colleague, and nothing for a search engine to match against the phrase a buyer actually types. Every brand here now has a page carrying its packs, the barcode on each one, the units in a carton and the aisles it sells into. The A to Z row above is a map of what is really loaded rather than an alphabet printed for decoration: a letter no brand starts with is grey text, not a link to an empty result.

What is on the aisles

The tiles are grouped by aisle rather than run as one alphabetical column, because almost nobody buys across all of them at once. Personal care is the deepest: Colgate, Close Up, P/S, Signal, Darlie, Sensodyne and Listerine on the dental shelf, Dove, Sunsilk, Clear, Rejoice, Pantene, Head & Shoulders and Tresemme on hair, and Lifebuoy, Safeguard, Protex, Vaseline, Enchanteur and Xmen across body and men's care. Home care runs Omo, Tide, Ariel and Surf in powders and liquids, Downy and Comfort in softeners, Sunlight, Lix and Mỹ Hảo in dishwashing, and Vim, Duck, Glade and Ambi Pur across cleaners and air care. Beverages carries Coca-Cola, Pepsi, Sprite, Fanta, Mirinda, 7Up and Schweppes in soft drinks, Sting, Red Bull and Monster in energy, Nescafé, G7, Trung Nguyen, Vinacafé, King Coffee and Highlands Coffee in coffee, and Vinamilk, TH true MILK, Dutch Lady, Milo and Ovaltine in dairy and malt. Confectionery and snacks is Oreo, Ritz, AFC, Cosy, Solite, Tipo, Richy and Choco Pie in biscuit and cake, Chupa Chups, Mentos, Alpenliebe, Big Babol, Doublemint and Hubba Bubba in sugar confectionery, and Lay's, Poca, Oishi, Swing, Slide and One One in savoury snacks. Food is instant noodles above all, with Hao Hao, Omachi, Kokomi, Cung Dinh, 3 Mien, Vifon, Koreno and the Samyang range, alongside Chin-su, Cholimex, Maggi, Knorr, Aji-ngon and Ajinomoto in sauce and seasoning and Safoco, Bamboo Tree, Lai Phu, Vinamit and Tuong An across dry goods. The sixth aisle, paper and tissue, has no branded lines on it yet.

The international names, bought where they are made

A large part of this list is names your shelf already sells. Colgate, Dove, Lifebuoy, Omo, Comfort, Sunlight, Tide, Ariel, Downy, Pantene, Head & Shoulders, Rejoice, Safeguard, Oreo, Ritz, KitKat, Milo, Nescafé, Maggi, Knorr, Lay's, Pepsi, Mirinda, 7Up, Coca-Cola, Sprite, Fanta, Schweppes and Aquafina are not Vietnamese brands and are not presented as such. What is Vietnamese is where these particular cartons were manufactured and bought. That is the whole proposition and it is worth stating plainly rather than dressing up: the companies that own these names manufacture inside Vietnam for the domestic market and for the region, so a brand your buyer already lists can be bought at that market's price and in that market's pack rather than at your own market's import price. The overwhelming majority of packs listed on this site declare Vietnam as their country of manufacture, and the ones that do not say so on their own page. So what you are choosing between is not a brand and a substitute. It is the same brand from two sources, and what differs is the pack format, the language on the label, the carton configuration and the number at the bottom of the invoice.

The Vietnamese names an importer usually cannot name

The rest of the list is the part that does not appear on an international line card, and it is often where a first order finds its margin. Chin-su and Cholimex in sauce; Vifon, Hao Hao, Omachi, Kokomi, Cung Dinh and 3 Mien in instant noodles; Safoco, Bamboo Tree and Lai Phu in dried noodle and rice paper; Vinamit in dried fruit; Wonderfarm and Chuong Duong in canned drinks; Trung Nguyen, G7, Vinacafé, King Coffee and Highlands Coffee in coffee; Vinamilk, TH true MILK and Dutch Lady in dairy; Bibica, Tipo, Richy, Solite and One One in biscuit and rice snack; Mỹ Hảo and Lix in household. These are the names on a Vietnamese kitchen shelf rather than on a global brand book. Two kinds of buyer take them: the Asian grocery and diaspora channel, where the label being Vietnamese is the point rather than an obstacle, and the general importer who wants a keenly priced line sitting beside the international brands without committing to the lead time and the liability of a private label programme. Both are questions of channel, not of quality.

What sits behind a brand name here

We make none of it and own none of it. Every carton is bought finished inside Vietnam on a Vietnamese VAT invoice issued by a registered domestic seller under its own tax code, either under an appointment we hold from the brand owner or from the distributor that owner appointed for the Vietnamese domestic trade. That is what genuine means on this site, and it is a narrower and more checkable claim than the word usually carries: there is a named seller and a tax record behind each carton that your broker and your auditor can follow, which is exactly what the uninvoiced trade cannot produce at any price. A minority of lines are not made here at all. The packs listed on this site declare Vietnam, and beyond that China, Thailand, Korea and Malaysia, and those reach us through licensed Vietnamese importers rather than through the domestic distribution a locally made line has. Country of manufacture is therefore stated pack by pack rather than asserted once for the whole page. The about page sets out both buying routes and what evidence of either you can ask us for.

What a brand page gives you, and what it does not

Open any brand and its packs are listed as separate lines, because a pack is what you order and a brand name on its own identifies nothing: a can and a large bottle of one drink carry different barcodes, different carton counts and different prices, so they are two SKUs rather than one. Each line carries its pack size, its barcode, the units in a carton, the HS code it declares under and the country it was made in. The aisles a brand sells into are listed at the top of its page, which is what tells you at a glance whether a name is a single shelf supplier or one you can build several lines of a mixed pallet from. What a brand page does not carry is the loading arithmetic. Cartons per 20ft and per 40ft, cube and gross weight come from the desk against the lines you are actually costing, because what fits depends on the mix and on the pallet configuration rather than on any one pack read in isolation. Prices sit behind a verified trade account.

Several brands travel in one container

A container has two limits, weight and cube, and one brand rarely reaches both. Drinks and detergent are heavy long before the box is full; biscuits and tissue fill it long before it is heavy. Mixing brands across the aisles above is what brings a load up against both limits at once, and it is what makes a first container possible for a buyer who needs twenty lines in small quantities rather than one line in volume. It is also why a load is quoted as a container rather than as a price list per line: the arithmetic only closes once the mix is known. One container then travels as one shipment, with one commercial invoice, one packing list, one bill of lading and one arrival, however many brands are on it. The exception is the certificate of origin, because lines not made in Vietnam cannot travel on a Vietnamese certificate, and certificates your own market issues per product or per manufacturer still follow that market's rules rather than the container's.

Relabelling, and what your market puts on the pack

Most markets require something on the pack that a Vietnamese domestic carton does not carry: an importer's name and address, an ingredient list in the official language, a nutrition panel in the local format, a national registration number. We apply destination labels before the cartons are loaded, printed from artwork you have signed off, and it is quoted separately from the goods. What we do not do is warrant that your artwork satisfies your regulator. We print what you approve; whether the wording is compliant is a judgement about your own market's law and it stays with you and your broker. Raise it early rather than at booking. Relabelling changes the handling time on a load and sometimes the pack itself, because a shrink wrapped multipack has to be opened and rewrapped, and that is a cost and a lead time rather than a formality.

Before you order a brand for your own market

Brand owners appoint distributors market by market, and some of those appointments are exclusive. Buying a brand inside Vietnam is not permission to sell it into your country, and nothing here carries one. Tell the desk where the container is going. We say what we know about that brand's position in your market, which is often nothing, and we say that rather than guess; where we know the owner has already appointed someone there, we decline the line rather than ship it quietly. This is not caution for its own sake. Where a rights holder has an appointed importer, goods arriving around that appointment are stopped at the border rather than argued about afterwards, and the party holding the customs entry is you. The quality page sets out where trade mark exhaustion turns a commercial question into a border one, and it is worth reading before you commit a line to a first load rather than after.

When the brand you want is not on this page

This list is what has been catalogued, not the limit of what can be bought. Vietnam's domestic trade carries far more names than are on this page, and a line missing here is usually one nobody has asked for yet rather than one that cannot be sourced. Write to the desk with the brand, the pack and a rough quantity, and you get a straight answer: whether it can be bought on the same invoiced terms as everything above, at what carton price, and how long it takes to have in the warehouse. Two answers that are not yes are worth knowing in advance. Some brands are not made or sold in Vietnam at all. Others are, but under an appointment in your market that we will not ship around. Where the brand itself is the obstacle rather than the product, private label is the other route: buyer branded goods from Vietnamese manufacturers, run as a separate business, in which you become the brand owner and the registration and product liability come with it.

Questions about the brands

What buyers ask about the names on this page. Terms, documents, minimums and payment are answered on the FAQ page.

Are these genuine brand owner goods?

Yes. Every carton is bought finished inside Vietnam on a Vietnamese VAT invoice, either under an appointment we hold from the brand owner or from a distributor that owner appointed for the domestic trade. We do not buy uninvoiced stock. The purchase invoice behind a line you are quoting can be shown to you with the seller's identity and the figures redacted, together with confirmation of the route the goods came by.

Can I put several brands in one container?

That is the normal load rather than a special request. A container fills on weight or on cube and rarely on both at once, so mixing heavy lines with bulky ones is what brings it up against both. One container travels as one shipment, with one invoice, one packing list and one bill of lading, however many brands are on it. Minimum order quantity is set per SKU, so it binds line by line rather than for the load as a whole.

Where are these brands actually made?

Most packs listed here are made in Vietnam and say so on their own page. A minority are made in China, Thailand, Korea or Malaysia and reach us through licensed Vietnamese importers. The answer is per SKU rather than per brand, and it matters at your border as well as on your shelf: lines not made in Vietnam cannot travel on a Vietnamese certificate of origin.

Do you supply a brand that is not listed?

Usually. This page is what has been catalogued rather than the limit of what can be bought inside Vietnam. Send the brand, the pack and a rough quantity to the desk and you will be told whether it can be sourced on the same invoiced terms, at what carton price and on what lead time. We source to order.

Can you ship a brand that has a distributor in my market?

Where we know a brand owner has appointed someone in your market, we decline the line rather than ship it quietly. Where we do not know, and often we do not, we say so rather than guess. An appointment to buy inside Vietnam is not permission to sell into your country, and nothing we sell carries one.

Are the packs the same as the Vietnamese domestic ones?

Yes, unless you ask for something else. What you buy is the pack the Vietnamese market sells, in its domestic artwork and its carton configuration. Destination relabelling is a separate service applied before loading. Pack formats differ from market to market for the same brand, so read the pack size on the line rather than assuming your own market's format.

Buying these brands out of Vietnam?

Name the brands and the packs you want. The desk comes back with cartons per 20ft and per 40ft, cube and gross weight, and a price on FOB, CIF or CFR terms. If a brand you need is not on this page, say so and we source to order.

Ask the trade desk