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Sachets of laundry detergent racked on a supermarket shelf, price labels along the edge.

Catalog

Fabric Softener & Conditioner

Fabric conditioner made in Vietnam, and the largest shelf in this catalogue: Downy in most of its scents and concentrations, with Comfort, Surf and Ariel beside it. Sachets, bottles and refill pouches, from 18ml single-use up to 5L, each with its units per carton published.

What is on this shelf

Downy accounts for most of what is here and runs the full range of pack types: the single-use sachet, the bottle, and the refill pouch that most repeat buyers actually order. Comfort covers the same ground with its own scents, and Surf and Ariel add the lines that sell beside a laundry powder. Sizes run from 18ml to 5L, and the concentrate and the regular dilution are separate packs with separate SKUs, so check the millilitres rather than the bottle.

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How a liquid shelf loads

Units per carton on this shelf runs from 420 down to 1, which is the widest spread of any shelf in the catalogue, and it is the reason a load has to be costed pack by pack rather than by the pallet. Sachets ship hundreds to a carton and cube out; a 5L drum ships one or two and weighs the container down. A mixed load of both is usually how a 20ft reaches its weight limit and its floor at the same time.

312 products

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