Catalog
Air Freshener
Air freshener made in Vietnam: Glade at 280ml in lavender and lemon fresh, twelve to a carton. A shelf that is opening rather than full, and it grows as the desk lands the rest of the home fragrance range.
What this shelf covers
Glade is the international line and the one a retail buyer asks for by name. The 280ml aerosol is the format that moves in this region, at twelve to a carton, and lavender and lemon are the two scents that sell everywhere rather than only in one market. The rest of the category, gels, plug-ins and car fresheners, is what this shelf is being built out with as supply is confirmed.
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An aerosol is not an ordinary carton
This is the one shelf in the home care aisle whose contents are pressurised, and that changes the paperwork rather than the price: an aerosol is regulated as dangerous goods for sea freight, needs its UN number and packing declared, and cannot simply be added to a mixed pallet without being declared. Tell the desk it is on your list early, because the loading plan has to account for it from the start.
