Catalog
Shampoo & Hair Care
Shampoo, conditioner and treatment from the brands Vietnamese plants run at scale: Pantene, Head & Shoulders, Rejoice, Dove, Clear, Sunsilk and Lifebuoy. From the 5g sachet to the 950g family bottle, with the units per carton on every pack.
What is on this shelf
Six of these seven brands are the mass-market Vietnamese production, and the range within each is by need rather than by scent: anti-dandruff, hair fall, smoothing, and the micellar scalp lines that arrived most recently. Bottles run from around 150ml to 950g, and the same formula usually exists in three or four sizes. Conditioner and treatment masks sit on the same shelf, so a buyer building a full haircare aisle can take the set from one place.
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The sachet is a format, not a sample
The 5g and 6g sachets pack up to 720 to a carton, and in most of the markets this desk ships to they are not a promotional item but the way shampoo is actually sold: one wash at a time, at a price point a bottle cannot reach. They ship dense and cheap per unit, and they are the line that fills the gaps in a mixed container. Say which markets you are covering and the desk will tell you which sizes move there.
