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Wrapped sweets and candy packets hanging on a shop display.

Catalog

Confectionery & Snacks

The confectionery and snacks aisle, and the largest in this catalogue: biscuits and wafers, candy and lollipops, crisps and savoury snacks, soft cake, chewing gum and Vietnamese dried fruit, made in Vietnam for Mondelez, Perfetti, PepsiCo, Orion and the Vietnamese houses.

How the shelves fit together

Six shelves that share a buyer and almost nothing else. Biscuits and cake are bakery and go by the case to retail. Candy and gum are impulse lines sold at the till, in jars, bags and tins. Crisps are savoury and bought by flavour. Dried fruit is the Vietnamese line nobody else can copy at this scale. A distributor building a confectionery aisle takes across all six, which is why they sit under one heading.

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The aisle that fills a container by volume

Crisps and extruded snacks are almost weightless and take up a great deal of room, candy and gum are small and dense, and biscuits sit in between. That mix is what makes this aisle the natural partner to home care or beverages: it fills the cube that liquids leave empty. Shelf life is long everywhere except soft cake, which is the shortest in the catalogue and needs the sailing time planned against it.

All insights

1,491 products

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