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Aluminium drink cans photographed from above, packed side by side.

Catalog

Beverages & Soft Drinks

The beverages aisle: carbonated soft drinks, energy drinks, instant and ready to drink coffee, bottled tea, juice, UHT milk and water, bottled in Vietnam for Coca-Cola, Suntory PepsiCo, Nestle, Red Bull and Vinamilk.

How the shelves fit together

Seven shelves, and two of them are what Vietnam is actually known for. Instant coffee is the one no other supplier in the region can match on price or on origin, because this is the largest robusta exporter on earth. Energy drinks are the second, with the Vietnamese Red Bull production and Sting. Soft drinks, tea, juice and milk are the volume that fills the rest of a beverage container beside them.

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Liquid, so plan the weight first

A beverage container is costed on weight rather than on space: cans and PET reach the payload limit of a 20ft while the box still looks half full, and 1L cartons and 1.5L bottles get there fastest. Instant coffee is the exception and the reason this aisle is worth loading at all, because sticks and jars are light and high value. Say the destination early: can, PET and glass do not clear or sell the same way everywhere.

All insights

535 products

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